This partnership was born from a shared obligation to create impact in the world, and to show that high performance isn’t just for athletes—it’s the standard for anyone who pushes themselves in service of creating lasting impact. For Maui Nui Venison, that’s harvesting wild Axis deer to promote ecological balance and provide the island of Maui with the most nutrient-rich red meat ever tested through their Holo ‘Ai food-sharing program. For us at Momentous, that’s by developing the highest-quality, science-backed formulas to help fuel your purpose—because we believe when people feel their best, they create a bigger impact in the world.

Our special edition Passion Orange Guava (‘POG’) Fuel was inspired by our time volunteering with the Holo ‘Ai program, and its impact goes beyond taste—we’re donating $10 from every purchase directly to the program, with the goal of raising $200,000, or the equivalent of 160,000 meals—enough to feed nearly every resident of Maui.

We believe making an impact is an obligation, not a choice. We hope to inspire you to do the same.

Support the Maui Nui Mission Partnership and grab your POG Fuel today

Through our Fuel Your Purpose series, we’re sharing stories of extraordinary teams and individuals who use their performance to serve a greater calling. These aren’t just highlight reels of exceptional achievement—they’re stories of people using their platforms to create lasting impact.

Maui Nui Venison is leading by example. Their mission to manage the invasive Axis deer population of Maui—to achieve ecological balance and nourish their community—has provided over 200,000 lbs of the world’s most nutrient-rich red meat to food-insecure Maui communities through its Holo ‘Ai food-sharing program. Watch as we follow our Co-founder and CEO Jeff Byers as he takes on the role of “Rover” alongside the Maui Nui team and experiences firsthand the intense endurance, resilience, and precision required to carry out their impactful work.

We believe performance is about more than pushing limits—it’s breaking barriers and making an impact. That’s why Kate Courtney and her She Sends Foundation embody everything we stand for: excellence, resilience, and purpose.

Kate is known for her dedication and consistent hard work as a world-class athlete; but what drives her to stay committed and give it her all? Her newest pursuit with She Sends—to make space and pave the way for the next generation of female cyclists—providing resources and access for women and girls to ride, explore, and challenge the status quo. Because the true marker of performance isn’t just personal bests, it’s how many people you can lift up along the way.

When the call comes, Sam Briggs knows what it means to be ready—whether in competition or the firehouse. A CrossFit Games champion turned firefighter and paramedic, she knows firsthand that true strength isn’t just about power—it’s about stamina, resilience, and showing up when it matters most. At Momentous, we share that relentless commitment to performance by creating products centered on science, quality, and efficacy—because when others rely on you, you need Fuel that’s built to never back down.