Momentous has joined forces with CrossFit, the undisputed leader in the fitness world, as the Official Supplements and Sports Nutrition Partner for both CrossFit and the illustrious CrossFit Games. This powerful partnership, set to run through the 2025 season, is a game-changer for athletes, coaches, and affiliates across the CrossFit community as we unite to elevate performance, health, and well-being for all involved.
Rob Vartan, VP of Global Partnerships for CrossFit, shared his enthusiasm for the partnership: "Momentous has a deep portfolio of innovative products and world-class experts working on bringing new solutions to market. We're pumped to provide their athlete-focused supplements to the CrossFit community, who are always looking for ways to perform better and set new personal records." Vartan added that our commitment to optimizing human performance and providing in-depth knowledge on how to best use our products make this a win-win for athletes.
CrossFit, which began 20 years ago in a garage gym in Santa Cruz, California, has grown to become the world's most effective program for improving health and performance through nutrition and exercise. Today, CrossFit boasts more than 125,000 credentialed coaches worldwide and over 13,000 affiliated gyms across 158 countries. The CrossFit Games, the pinnacle of the CrossFit season, sees top athletes compete for the title of Fittest on Earth®.
Momentous CEO Jeff Byers commented on the partnership: "By aligning with CrossFit, Momentous is taking a natural step forward in creating authentic partnerships that reflect our shared visions and philosophies." He added that the collaboration aims to create inclusive communities for high performers, whether athletes, executives, first responders, or busy parents.
Our roster of professional athletes already includes CrossFit Games veterans Lauren Fisher and Samantha Briggs, the 2013 Fittest Woman on Earth. This partnership promises to elevate the performance of CrossFit athletes worldwide. Momentous' product portfolio is rigorously tested by independent third parties. It receives NSF Sports and/or Informed Sport certifications, ensuring the highest quality standards.
We at Momentous are eager to embark on this new chapter with CrossFit, offering our innovative products and knowledge to support the relentless pursuit of progress in health and performance for the entire CrossFit community.
Momentous and CrossFit Team Up to Unlock New Levels of Performance