The Momentous Standard™: Another Year of Setting the Bar in the Supplement Industry
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If you’ve ever looked at a supplement label and questioned what proof is behind the claims, you’re asking the right question.
In an industry where “quality” is often just a claim, The Momentous Standard™ is our commitment to proving it. It defines how our products are researched, sourced, tested, manufactured, and continuously improved.
If a product doesn’t meet the standard, it doesn’t ship. If we can make it better, we do. In a low-trust category, we aim to be the high-trust standard.
As 2025 comes to a close, here’s a look back at what this commitment looked like in action over the last 12 months.
Science-Led Development, Always
Many supplements rely on generalized or outdated research, limited populations,inconsistent dosing, and ingredients chosen for trends, not outcomes.
That’s not how we operate.
In 2025, we continued to invest in science that drives forward our commitment to better understand real use cases, and real performance demands, including:
Change the Ratio
A $500,000 commitment to closing the gender gap in performance and health research - supporting studies designed to better reflect women across training phases and lifecycles.This included our first initiative with Voice in Sport Foundation to launch the Women in Sport Science Research Grant - funding female PhD students focused on advancing women’s specific sports science research.
Targeted Clinical Research
Ongoing and new research across key products, including Omega-3, Nightly Sleep, and the Adaptogens Stack - areas where better dosing clarity and outcome-driven data matter most.
Why it matters
Better science leads to better decisions, and products that work as intended.
Expert-Guided Curation, Not Guesswork
Rather than chasing what’s new and trending, Momentous products are curated and developed alongside world-class experts who understand human performance at the deepest level.
In 2025, our expert ecosystem included 14 advisors, guiding: research priorities, ingredient selection and ratios, and performance and health applications.
Recent collaborations included Dr. Stacy Sims on The Women’s 3, and Dan Garner and Dr. Andy Galpin on Longevity.
Why it matters
Expert guidance ensures products are built for impact, timing, and purpose, not hype.
Continuous Improvement Is the Standard
The Momentous Standard™ doesn’t stop at launch. Every product is constantly reviewed, refined, and improved as better science, sourcing, and manufacturing become available.
In 2025, that included:
Creatine Chews
A two-year development process to ensure every chew delivers exactly 1 gram of creatine, validated through batch homogeneity testing.
Plant Protein 2.0
Reformulated with PURIS® pea protein for improved amino acid profile, digestibility, heavy metal control, and full supply-chain transparency.
Vitamin D3 2000 IU
Updated with extra virgin olive oil to support maximal absorption.
Why it matters
Cleaner and more potent formulas increase efficacy, eliminate unnecessary ingredients, and ensure everything you're putting into your body earns its place.
NSF® Certified For Sport Testing Above and Beyond the Baseline
NSF® certification and other third-party testing is layered on top of our internal quality systems to add additional proof and validation of transparency for our customers.
In 2025, we invested over $1 million (more than 1% of revenue) into third-party testing and NSF® certification. Every batch is tested to ensure our products are:
Banned-substance free
Accurate to label claims
Consumer and athlete safe
This level of rigor comes with real operational impacts on production lots due to testing failures.
In 2025 we scrapped lots of Tongkat Ali, Ashwagandha and our Collagen Shot because they didn’t meet our standards. We absorb those costs and delays because safety and integrity are non-negotiable.
This is not a measure that is required in our industry but one we invest in to make sure your product of choice is of the quality you expect.
Radical Transparency, Backed by Proof
Momentous is the only company in our industry that operates with triple-layer transparency:
Transparent sourcing
Heavy metal testing transparency on all products through Light Labs label claim
NSF® or Informed Sport certification applied to every finished batch
In 2025, we expanded this commitment through our partnership with Light Labs, giving customers one-click access to:
Potency verification
Heavy metal testing
Microbial analysis
Why it matters
We believe in transparency - you should know that with any Momentous product you choose to buy, you know exactly what you’re getting.
The Momentous Standard™ Is Our Commitment
Anyone can say they care about quality. We choose to prove it - through systems, transparency and accountability.
Our goal is to give you confidence that when you purchase a Momentous product, we’ve done the work to ensure a safe, high-quality experience..
The Momentous Standard™ means:
Science-led product development
Expert-guided curation
Continuous improvement
Third-party testing on every batch
Transparent data and verification
No shortcuts. No compromises. No exceptions.
